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Thursday, October 6, 2022

London Fashion Week: Reem Juan’s latest offering pays homage to Egypt

DUBAI: London Fashion Week is hoping to be back on track with the usual line-up of physical shows come September, but until then LFW’s “digital first” approach continued with another selection of online presentations from the capital’s designers alongside a handful of in-person events that took place from June 12-14.


Held over three days, the latest edition saw 32 womenswear, menswear and accessories brands showcasing their collections on the LFW digital platform, including regional label Reem Juan.

The Abu Dhabi-born womenswear designer presented her eponymous brand’s Fall 2021 collection via a four-minute fashion film as part of the fashion event.

Inspired by the late Egyptian-born French icon Dalida, Juan decided to embrace femininity by churning out an ultra-romantic collection that included sparkling miniskirts embellished with tiny beads and worn with jumpers embroidered with famous Dalida lyrics such as “En chantant jusqu’au bout” and “C’était le temps des fleurs on ignorait la peur.”


Flower motifs appeared throughout, whether in the form of beaded appliques on tops or as prints on chiffon dresses and jacquard pant suits and skirts.

Black turtlenecks got an ultra-feminine touch by way of lace collars while sharply-tailored blazers looked all the more elegant when paired with pussy bow blouses.


1970’s influence seeped into the offering in the form of thick belts cinched around the waist and denim wide-legged jumpsuits.If you’re in the market for a pretty frock, Juan’s latest collection provides plenty to choose from. The offering concluded with a lineup of elegant eveningwear that consisted of heavily-sequined, plunging gowns, tulle dresses with voluminous sleeves, beaded taffeta skirts worn with a matching bralet tops and embellished crepe kaftans in salmon, peach, lemon and mint hues.By using technology, minimal production waste and sourcing local hand craftsmanship to create her garments, Juan’s collection is as chic as it is sustainable. For instance, the designer utilized recycled taffeta to create one eye-catching yellow shirt dress with open eyelet details.Indeed, the designer’s efforts will resonate with the luxury consumer who values ethical clothing.

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